Business Thinking for Designers

• Supply and demand – The inverse relationship between 
the quantity of products or services a market can provide 
and the desire for them. Companies can affect demand by 
controlling supply. For example, diamonds, believe it or not, 
are not rare. They’ve been made rare in the marketplace 
by supplying less than what is available. This has helped 
create increased demand over the last 80 years. 

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• Market forces – Pressures that change the supply and 
demand of products in a free market. These include the 
threat of new competitors or substitute products, the 
bargaining power of customers or suppliers, and the 
amount of competition a company faces.
That wasn’t so difficult, right? Most of us already know more 
about business than we may think. Now let’s take it up a level.
Kara DeFrias from Intuit talks about design getting down to business 
(Watch online)

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Explore business concepts