Business Plan



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Topic-4 Business Plan and Structure

Business Plan

Concept of Business Plan

  • A business plan is a proposed or intended course of action. It is a document about the future of business. It integrates functional plans such as production, finance, human resource and marketing.
  • It demonstrates the feasibility of the prospective business. It is a written document or roadmap of business operation.
  • An effective business plan convinces the readers that the new business is exciting and need support.
  • It should clearly demonstrates the cost and benefit analysis.
  • It should answer 5Ws and 1 H regarding your business in advance.
  • What type of business you are going to start ?
  • How you are going to start ?
  • When you are going to start ?
  • Where you are going to start ? And so on.

Definition of Business Plan

  • “The term business plan means the development of a written document that spells out like a roadmap where you are , where you want to be ,
  • and how you want to get there.”
  • Kaplan

What is a Business Plan?

  • A Business Plan is a written document that defines the goals of your business and describes how you will attain those goals.
  • A Business Plan is worth your considerable investment of time, effort, and energy.
  • A Business Plan sets objectives, defines budgets, engages partners, and anticipates problems before they occur.

To attract investors.

  • To attract investors.
  • To see if your business ideas will work.
  • To outline each area of the business.
  • To set up milestones.
  • To learn about the market.
  • To secure additional funding or loans.
  • To determine your financial needs.
  • To attract top-level people.
  • To monitor your business.
  • To devise contingency plans.
  • Building a Business Plan

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