Business is a fight



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Business and review 6

Business is a fight.


The cold mind and the stream to win. If you’re not ready to wreck rivals there’s no place for you. It’s a matter of making money, but not anything private.
However, the history shows many samples when people who didn’t have any chance to become rich and successful, suddenly managed to make a fortune. The most important thing is not to miss the wave of luck. Then events will develop in a high speed, and you will be a witness of your own going up.

No pitty, no moral principles – that’s how the majority of businessmen think. They know that weakness leads to a crash. So, the law of business says you have to put commercial goals onto the first position. Primary aims are: become a monopolist or a leader, get the market in your disposal, persuade the others you are the best. If these conditions are kept, then you may have opportunities to turn into a millioner, or even a billioner. Of course, being a boss is a hard job. Many problems to fix, the staff requiring to increase their wages, competitors, capricious customers.

Business is a fight. It likes only those who are able to overcome difficulties. It demands a high concentration and energy 24 hours per day and night. If you are sure in yourself, you can open a business. Never mind whether you start with small things or do favours. When you get the first gains, the life will offer you chances to continue realizing the plans.

1 task

It's difficult to raise for a new business. Start-up costs are usually high and venture capitalists may not even return your calls. The process of looking for funds may drag on for many months, and in the worst-case scenario you might even have to obtain a second mortgage on your house. The best advice is to focus on reven2ue and profi tability right from the start, and always look for ways to raise cash - perhaps through customer advances. Learn from your failures, and you will increase the odds you eventually make it. But it's going to be difficult, and you will need determination and commitment to succeed. The bottom line is, you need to achieve outstanding customer satisfaction if you want long-term success. After the difficult early years you may get to the point where you can pitch your idea to a venture capitalist. Remember that they are looking for a business with a high growth potential, and will want to carry out full due diligence process, including looking at your audited accounts. They also need an exit strategy that allows them to take profits on their investment after the business has been running for a while. But, with luck, you will hit the jackpot and obtain funding.



2 task

1 When the new health and safety laws go through we'll have to change the way the factory operates. (be officially approved and accepted)

2 They rejected all the proposals we put forward (suggest an idea so that people can discuss it and make a decision)

3 In her report she sets out her plans for reorganizing the department. (explains in a clear and detailed way)

4 It's a very confusing situation. I can't work out what to do. (solve a problem by considering the facts; AmE: 'figure out')

5 Our brainstorming meetings usually generate a lot of reach ideas for new products, but only a few get through ( reach a good enough standard to pass to the next stage.

6 Something important came up in the meeting this morning. I need to tell you about it. (was mentioned or suggested)

7 We agreed the deal in principle, now our lawyers have to draw up the contract. (prepare and write)

8 We should check out his story carefully - I don't know whether we can trust him. (make sure that something is true or correct)

9 We were very reasonable during the negotiations, but They turned down our final offer. (refused)



3. task

1 When I retire, I‘ll travel around the world.

2 I won't be in the office on Monday - I‘ll be travelling between Frankfurt and Berlin.

3 Is this seat free? No? Don't worry, I will sit over there.

4 This time next week I will sitiing under a palm tree drinking pina coladas.

4task


1 By the time he retires, he‘ll have worked here for over thirty years.

2 I don't think Markus will join us in the pub - he‘ll be working until late trying to finish the report.

3 By six o'clock we‘ll have interviewed more than a dozen candidates.

4 You won't be able to reach me on my mobile this afternoon - I‘ll be interviewing candidates for the new sales job



5 task

1 I'm afraid I don't have the figures with me. Can I get back to you on that?

2 I think I covered that in Part Two, but just let me recap

3 To be honest, I think that raises a difficult issue

4 I understand your position, but I can assure you that we have done our homework

5 Let me explain. It's quite simply, really.

6 Our turbine is the most efficient on the market. To be precise it's twenty per cent more efficient than any of our competitors'.

7 We will sell more than 450,000 units in the next twelve that's twice as many



months. To put it into perspective that’s twice as many units as this year.
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