Building a career About business The education business
Fair trade About business Fair trade or free trade
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Fair trade
About business
Fair trade or free trade
2
Fair trade products make rich consumers feel guilty. N
Free trade would help the poorest farmers more than fair trade. Y
Fair trade products are low quality. N
Fair trade farmers are forced to modernize their production methods. N
Big coffee chains force farmers to reduce their prices. N
3
a minimum price to producers
to
relieve their guilt
an artificially high price
because
they can invest in quality
mechanization and modernization
they appreciate
coffee as a premium product
; they drink less instant coffee
those who respond
to the demands of the market
4
economic illiteracy
kicks away the ladder
from the poorest producers
wave a magic wand
a romantic view of peasant farmers toiling
in the fields day in day out
locking them into poverty
superheroes
of the coffee market
5
fair trade lets small farmers make a living
fair trade avoids the danger of unbalanced
economies by spreading risk
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