Brands are obsessed with appearing cool; therefore, they capture and mine youth


In expanding their power and profits, brands



Download 258,6 Kb.
Pdf ko'rish
bet8/78
Sana08.04.2023
Hajmi258,6 Kb.
#925860
1   ...   4   5   6   7   8   9   10   11   ...   78
Bog'liq
Merged document (3)

In expanding their power and profits, brands 
have inadvertently made themselves the 
main targets for activists.
Brands can often find themselves the targets of 
activist campaigns protesting, for example, their 
use of sweatshops, unecological practices or 
unethical advertising.
Certain activist groups attach themselves like 
leeches to a brand and follow their practices 
across the globe, bringing the brand’s actions to 
wider public attention.
In the past, activists largely considered 
companies as neutral entities caught up in wider 
political conflicts, but now they are increasingly 
seen as the direct cause for suffering across the 
globe. Brands have overtaken governments as 
the main focus for criticism, mostly due to their 
increased dominance of our cultural, political 
and economic lives since the 1980s.
The 
enormous 
economic 
power 
that 
multinationals possess through their brands has 
led to them gaining increased political power, 


too. Huge corporations are increasingly 
becoming the major political entities in the world, 
influencing and even controlling national 
governments. Multinationals, however, possess 
this enormous amount of power without being 
constrained by the legal and electoral framework 
that controls and oversees governments. 
Activists campaign because they feel that these 
corporations must be held to account.
As brands have grown in influence, they have 
become an increasingly prominent part of our 
everyday lives – in many ways, they are the 
dominant iconography of our times. We tend to 
think of our lives in branded terms and are 
increasingly likely to form emotional attachments 
to certain brands. This means that when brands 
are accused of malpractice or unethical 
behavior, we are more likely to feel emotionally 
responsible ourselves and more likely to speak 
out against them.
In expanding their power and profits, brands 
have inadvertently made themselves the main 
targets for activists.

Download 258,6 Kb.

Do'stlaringiz bilan baham:
1   ...   4   5   6   7   8   9   10   11   ...   78




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish