Brand loyalty market challenger market

Task 3. Grammar
Ex 1. Match the words in bold in the word pairs (1-5) to their meaning (a-e).

1 publicity stunt 2 design features 3 Honda slogan 4 poster campaign 5 press coverage

a) newspapers and magazines b) a short phrase that is easy to remember c) a series of actions intended to get a particular resull d) an important, interesting or typical part of something e) something done to get people's attention

Ex 2. Change the following phrases, as in the example.
1 a hotel with four stars a four-star hotel
2 a deal worth eighty thousand euros ……………….
3 a journey that lasts seven hours …………………
4 a loan of two million pounds ………………….
5 a seminar that lasts three days …………………
6 an office block that has sixty storeys ………………….

Task 4. Writing.
Is it the job of organisations to take care of their employees' complete emotional, physical and mentalwell-being? Why? I Why not? Write your opinion (150-200 words)
Task 5. Make a presentation on the topic: Types of industries

SELF-STUDY 11

Task 1. Vocabulary
Ex 1. Match the words and phrases (1-8) to their definitions (a-h)

1 subsidiary 2 factory/plant 3 call centre 4 service centre 5 headquarters 6 distribution centre 7 warehouse 8 outlet

a) an ofAce where people answer questions and make sales over the phone b) a building from which goods or supplies are sent to factories, shops or customers c) a place through which products are sold d) a place where faulty products are mended e) a company which is at least half-owned by another company f) the main office or building of a company g) a building for storing goods in large quantities h) a large building or group of buildings where goods are made (using machinery)

Ex 2. Match a word from box A with a word from box B to complete the sentences below.

A		B
computer		commercials
government		fair
information		force
labour		policy
research		project
trade		technology
TV		virus

1. This new computer virus could wipe all the data off your hard disk.
2. Several organisations are strongly opposed to the use of children in advertising in general, and in ______________ in particular.
3. Going to an international _____________ is often an excellent opportunity for networking.
4. Advances in ______________ have revolutionised the way people communicate and do business.
5. GVC Steelworks already have a ______________ of 1,500, and they are still recruiting.
6. The government should commission a special ____________ to assess the risks posed by GM foods.
7. It would be bad ______________ to revalue our currency at this particular time.