Brand loyalty market challenger market



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Task 3. Grammar
Ex 1. In each sentence, one word is missing. show where the word should go and write it on the line provided.

1 Francesca < is > travelling from Italy to Singapore in March. “is”


2 We’re going meet our agent to discuss our new strategy. __________
3 So you finish in five minutes? OK then. I wait for you in the lounge. ______
4 What time the train arrive in Brussels? _______
5 By the way, Jeff, what you doing on Thursday afternoon? _______
6 It’s all decided now. We going to hold the sales conference in Rome. _____
7 Monday morning? Just one moment. I just check my diary. _______

Ex 2. Put the words and phrases in order to make sentences.
1. as soon as / a ring / I arrive / I’ll give / in Brussels. / Mr Dupuis
2. I’ll / If / is delayed, / miss / my flight / the presentation.
3. a better hotel. / going to / I find / I’m / stay here / until
4. you advise / I’ll / in May / not to go. / our Chinese suppliers / unless / visit / me
5. again. / and visit / you are / in Copenhagen / our headquarters / Please come / when


Task 4. Writing.
Describe some actual examples of change (or resistance to it!) in your organisation, how they were put into action, and what their results were.
Write your opinion (about 150-200 words)

Task 5. Make a presentation on the topic: Technologies of the future


SELF-STUDY 9


Task 1. Vocabulary
Ex 1. Match the words in the box to the definitions 1 to 6 below

Equity
stake
recession shares
debt
stock market
forecast

1 equal parts into which the capital or ownership of a company is divided
2 a period of time when business Task decreases because the economy is doing badly
3 money risked when a business owns part of another company
4 a place where company shares are bought and sold
5 a description of what is likely to happen in the future
6 money owed by one person or organisation to another person or organisation


Ex 2. Match the sentence halves

1 Profit margin is
2 I nvestment is
3 Bankruptcy is
4 A dividend is
5 Pre-tax profits are
6 Annual turnover is



a) a part of a company's profits paid to the owners of shares.
b) the difference between the price of a product or service and
the cost of producing it.
c) money which people or organisations put into a business to
make a profit.
d) the amount of money which a business obtains (in a year)
from customers by selling goods or services.
e) when a person or organisation is unable to pay their debts.
f) the money a business makes before payment to the government.





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