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Self development 
may be defined as: 'personal development, with the person taking primary 
responsibility for his or her own learning and for choosing the means to achieve this.' 
(Pedler, et al, 1991) 
Personal development implies a wide range of activities with the objectives of: 

Improving 
performance
in an existing job 

Improving 
skills and competences
, perhaps in readiness for career development or organisational 
change 

Planning experience and pathways for 
career development
and/or advancement within the 
organisation 

Acquiring 
transferable skills
and competences for general 'employability' or change
of direction 

Pursuing 
personal growth
towards the fulfilment of one's personal interests and potential 
4.9 A systematic approach to personal development planning 
A systematic approach to planning your own development will include the following steps. 
Step 1 
Select an 
area for development
: a limitation to overcome or a strength to build on. Your 
goals might be based on your need to 
improve performance 
in your current job and/or 
on your 
career goals
, taking into account possible changes in your current role and 
opportunities within and outside the organisation. You might carry out a personal SWOT 
(strengths, weaknesses, opportunities, threats) analysis. One helpful tool is an interest/ 
aptitude and performance matrix, on which you can identify skills which you require 
(don't do well) but for which you can build on your aptitudes and interests (like). 
Performance
High 
Low 
High 
Like and do well 
Like but don't do well 
A
ptitude/interest 
Low 
Dislike but do well 
Dislike and don't do well 
 
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CHAPTER 18
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PERSONAL EFFECTIVENESS AND COMMUNICATION