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3.4.3 The world of Disney
Childcare is something that occupies parents, and they often decide to travel so
that the children could change the environment. When they come to the tourist
spot, parents and children are spending the whole day together. This is very
difficult for both of them. Childcare, organized service of acceptance and
implementation of the program with the children, per hour, or during the whole
morning, is a program that parents gladly accept, and sometimes children prefer
more to play with their peers than with mom and dad to whom the most
important thing is child's "education" and behavior.
Disney's approach to sport and recreational tourism - development of sport and
recreational facilities in order to increase tourism. When they hear the word
"Disney", most people imagine Mickey Mouse, Donald Duck, and think of
amusement parks. We find the origin of amusement parks in the ancient and
medieval religious ceremonies and trade fairs. Public resorts, called gardens of
pleasure, which are used for holidays and recreation, appeared in Europe for the
first time in the Renaissance. In 1955, the revolutionary change came to the
amusement parks. Changes were caused by the development of new theme
parks. First Disney's park was opened in Anaheim in California and Disneyland
was occupying 75 hectare. Five years after death of its founder, cartoonist Walt
Disney (1901-1966), the World of Walt Disney was opened; a new park, which
occupies 11,300 hectares, on the Lake Buena Vista in Orlando - Central Florida.
As an addition to the Magic Kingdom, resort in Florida contains many theme
areas, recreation facilities (new Wild world of sports complex), its own
transportation system, hotels and camping grounds. The entire resort covers an
area equal to the surface of San Francisco. The economic and social impact of
Disney's world is very important. In the first 10 years of the existence of the
park in Florida, it is estimated that the park guests spent 14 billion U.S. dollars.
Recently, Corporation of Walt Disney World became even more popular
through the sport and recreation. It is concluded that the parents also want more
from a holiday, than lying on the beach. They would rather learn something
than be lazy, and that is offered in the Walt Disney World. Although he owned
the team of National Hockey League, Aneheim sweatshirt, and a part of the
California Angels (baseball team from the major leagues), Disney made the
athletic complex of 200 acres in the Disney World. Each accommodation
facility within the Disney world already has its own sports facilities, where
visitors can swim, row, rent boats for water-skiing with drivers and equipment,
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go on fishing expeditions and horse riding, walk, ride a bike on the trails that
lead through the park, as well as play tennis, especially golf. Now, with a
project such as the Olympic games, which has been promoted as the
International Sports Complex of Walt Disney World, facilities for 25 sports are
provided, starting from the aerobics to the fencing. The main part of
multimillion - dollar project is the basketball hall with 7,500 seats, and the
company hopes that it will be used for preparation and trainings of the
professional league teams. Besides, there are also smaller halls for basketball
and volleyball with 5,000 seats, 12 tennis courts (including a center court with
2,000 seats), four basketball courts, four softball courts (type of baseball which
is played with a soft ball), facilities for athletics and fitness centers.
With 26 employees who are working full-time in the sports unit situated in
Orlando, Disney presents its parks as places of sporting events. Five great golf
courses, on which great tournaments are being played, the course of nine holes,
four driving polygons, three professional shops, and 22 golf professionals are
available to the guests of Walt Disney World. This park organizes positive golf
tournaments every year and plans more than a thousand group tournaments for
guests who are staying in one of the four congress hotels managed and owned
by the Disney Company. For the beginners, especially for the young, there is a
court with six holes – Wi Links, a miniature court, which includes water and
sand traps, trees and greenery. Sticks, balls and shoes can be rented.
In addition to this, Disney sponsors a marathon, through theme parks, which is
organized every January and attracts nearly 6,000 participants. He also
organizes and Indy Car Racing with 200 cars. The race takes place on a
specially built track, 1.1 mile long that runs next to a Magical Kingdom, with
temporarily uncovered grandstands that can receive up to 60,000 spectators.
Other sports events organized by Disney include Triathlon World Cup and the
Disney's football cup. This Cup has brought together 6,000 children from the
United States, Asia, Europe and Latin America, and was organized in the Rose
Bowl in Pasadena - California, the day after the football World Cup in 1995.
This event was not a test for future investment in football. It was a part of an
international marketing campaign. All participants received a free ticket to
Disneyland.
A group of approximately 650 young professionals from the whole country
spent a week in Orlando, playing student tournaments in basketball and
volleyball, and having fun in Disney’s studios as well as on the Island of
Enjoyment, a floating collection of themed bars. Along with travel and
accommodation package, participants got a one-day ticket to visit any of
Disney's attractions. Another Disney's attempt to sell entertainment directly to
the adults is the Disney Institute, “Educational and Entertainment Complex” in
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the Disney village resort in Orlando, which allows the visitors superficial
engagement in different areas, such as entertainment (learning animation),
cooking, sports and fitness (counseling services for golf and tai chi chuan). It is
believed that this will attract tourists interested in improving health through the
acquisition of knowledge and activities.
Walt Disney company hopes to attract everyone to their park, starting from
basketball players from the first division during spring preparations to those
from the lower leagues and amateur athletes involved in sports in their free
time. In the Walt Disney Park, they believe that they will become a main sports
destination. The only purpose of this diversity of happenings is to attract many
sporting events starting from the competition of different age groups, to the
professional sports events. The objective of the park is to host 160 sporting
events each year. Amateur Athletic Union has moved to Disney in 1997 and
guarantees more than 50 sporting events annually. Even greater proof of
credibility is the fact that the world-famous basketball team, Harlem
Globetrotter (world travelers), has chosen a spacious Sports World as their
permanent location for practice.
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