Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Chapter 3
http://www.fractionalnews.com/comparisons/fractional-
program-comparison.html.
breakneck expansion that led to the approval of franchises too physically close to
one another and the resale of franchises to people who lacked the skill to run
them effectively.
looking across different buyer groups, see Kim and Mauborgne (1999c).
municipalities, and citizens. While external disturbances of currency and
government regulations later hit NABI, which was recently acquired by New
Flyer, its blue ocean strategic move remains admired.

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