Benjamin franklin and albert einstein, this is the exclusive biography of steve jobs

The Lost World: Jurassic Park
,” he 
said. “I figure that will qualify me to speak at an Apple event.” He then turned it over to Amelio, 
who came onstage wearing a flashy sports jacket and a banded-collar shirt buttoned tight at the 
neck, “looking like a Vegas comic,” the 
Wall Street Journal
reporter Jim Carlton noted, or in the 
words of the technology writer Michael Malone, “looking exactly like your newly divorced uncle 
on his first date.”
The bigger problem was that Amelio had gone on vacation, gotten into a nasty tussle with his 
speechwriters, and refused to rehearse. When Jobs arrived backstage, he was upset by the chaos, 
and he seethed as Amelio stood on the podium bumbling through a disjointed and endless 
presentation. Amelio was unfamiliar with the talking points that popped up on his teleprompter 
and soon was trying to wing his presentation. Repeatedly he lost his train of thought. After more 
than an hour, the audience was aghast. There were a few welcome breaks, such as when he 
brought out the singer Peter Gabriel to demonstrate a new music program. He also pointed out 
Muhammad Ali in the first row; the champ was supposed to come onstage to promote a website 
about Parkinson’s disease, but Amelio never invited him up or explained why he was there.
Amelio rambled for more than two hours before he finally called onstage the person everyone 
was waiting to cheer. “Jobs, exuding confidence, style, and sheer magnetism, was the antithesis of 
the fumbling Amelio as he strode onstage,” Carlton wrote. “The return of Elvis would not have 
provoked a bigger sensation.” The crowd jumped to its feet and gave him a raucous ovation for 
more than a minute. The wilderness decade was over. Finally Jobs waved for silence and cut to the 
heart of the challenge. “We’ve got to get the spark back,” he said. “The Mac didn’t progress much 
in ten years. So Windows caught up. So we have to come up with an OS that’s even better.”
Jobs’s pep talk could have been a redeeming finale to 
Amelio’s frightening performance. Unfortunately Amelio came back onstage and resumed his 
ramblings for another hour. Finally, more than three hours after the show began, Amelio brought it 
to a close by calling Jobs back onstage and then, in a surprise, bringing up Steve Wozniak as well. 
Again there was pandemonium. But Jobs was clearly annoyed. He avoided engaging in a 
triumphant trio scene, arms in the air. Instead he slowly edged offstage. “He ruthlessly ruined the 
closing moment I had planned,” Amelio later complained. “His own feelings were more important 
than good press for Apple.” It was only seven days into the new year for Apple, and already it was 
clear that the center would not hold.
Jobs immediately put people he trusted into the top ranks at Apple. “I wanted to make sure the 
really good people who came in from NeXT didn’t get knifed in the back by the less competent 
people who were then in senior jobs at Apple,” he recalled. Ellen Hancock, who had favored 
choosing Sun’s Solaris over NeXT, was on the top of his bozo list, especially when she continued 
to want to use the kernel of Solaris in the new Apple operating system. In response to a reporter’s 
question about the role Jobs would play in making that decision, she answered curtly, “None.” She 
was wrong. Jobs’s first move was to make sure that two of his friends from NeXT took over her 
duties.
To head software engineering, he tapped his buddy Avie Tevanian. To run the hardware side, 
he called on Jon Rubinstein, who had done the same at NeXT back when it had a hardware 
division. Rubinstein was vacationing on the Isle of Skye when Jobs called him. “Apple needs 
some help,” he said. “Do you want to come aboard?” Rubinstein did. He got back in time to attend 

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Macworld and see Amelio bomb onstage. Things were worse than he expected. He and Tevanian 
would exchange glances at meetings as if they had stumbled into an insane asylum, with people 
making deluded assertions while Amelio sat at the end of the table in a seeming stupor.
Jobs did not come into the office regularly, but he was on the phone to Amelio often. Once he 
had succeeded in making sure that Tevanian, Rubinstein, and others he trusted were given top 
positions, he turned his focus onto the sprawling product line. One of his pet peeves was Newton, 
the handheld personal digital assistant that boasted handwriting 
recognition capability. It was not quite as bad as the jokes and