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“A 2012 McKinsey study found that”: Chui, Michael, et al. “The Social Economy:
Unlocking  Value  and  Productivity  Through  Social  Technologies.”  McKinsey

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Global 
Institute. 
July 
2012.
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_econo
my.
“What the Net seems to be doing is” and “I’m not the only one”: Carr, Nicholas.
“Is  Google  Making  Us  Stupid?”  The  Atlantic  Monthly,  July–August  2008.
http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-
stupid/306868/.
The fact that Carr had to move to a cabin to finish writing The Shallows comes from
the Author’s Note in the paperback version of the book.