‘£b e k is t 0n respublikasi oliy va ‘rta maxsus ta’lim vazirligi kamilova firuza kuchkarovna kamilov zafarjon kamolovich xalqaro turizm bozori

turizm rivojlanishidagi o ‘rni
6.1. 0 ‘zbekistonda turistik bozor holati va ta h lili................................. 63
6.2. 0 ‘zbekistonda turizm rivojlanishining asosiy omillari................... 70
6.3. Turistik eksport hajmining o‘sish sur’a tla ri.....................................75
7-bob. M ehm onxona kompleksi xodimlari sonining tahlili
7.1. Mehmonxona kompleksi xodimlari sonining ahvoli va ta h lili.... 80
7.2. Xodimlar sonini aniqlash uslubi........................................................81

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8-bob. Segm entlash eng istiqbolli maqsadli bozorni tanlash
vositasi sifatida
8.1. Segmentlash m ezonlari........................................................................ 84
8.2. Turizmda bir necha mezon bo'yicha segm entlash........................... 87
8.3. Maqsadli bozorni ta n la sh ..................................................................... 91
8.4. Demografik segmentlar va ularning aham iyati.................................. 93
9-bob. Turistik firmalarda sotish strategiyasi
9.1. Sotish strategiyasining mohiyati va aham iyati.................................97
9.2. Sotishga ta ’sir qiluvchi om illar........................................................... 98
9.3. Turizmda sotishni yo‘lga qo‘yishda marketingning ahamiyati ... 101
9.4. Turmahsulotni sotish jarayonida turagentlaming o ‘rni ...............102
9.5. Vositachi tanlash va ular bilan ishlashning eng maqbul
shaklini aniqlash................................................................................... 105
10-bob. Marketing kommunikatsiyalarini
shakllantirish
10.1. Turizmda marketing kommunikatsiyalarining
aham iyati................................................................................................ 109
10.2. Kommunikatsion strategiyani ishlab ch iq ish ...............................114
10.3. Kommunikatsiya majmuasi tuzilishini ta ’m inlash......................117
10.4. Kommunikatsion strategiyaning budjetini tahlil qilish............ 120
10.5. Turizmni rivojlantirishda axborot texnologiyalarini
q o ‘llashning iqtisodiy tah lili.................................................................... 120
G lossariy....................................................................................................... 130
Ilo v alar......................................................................................................... 134
Foydalanilgan adabiyotlar.........................................................................138

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