Austrian Research and Technology Report 2020

2. Innovative transformation 
Innovative transformation, whether due to new customer expectations or the impacts of digital technolo-
gies, leads to the development of new (digital) business models, value chains and networks by means of 
innovative start-ups, existing companies and research institutions, making it an important focal point of 
the Austria Wirtschaftsservice (aws). Company acquisitions and spin-offs frequently offer opportunities 
for transformation and reinvention. Best practices can lead the way to new methods that engender inno-
vative transformation and inspire all parts of the ecosystem by example, a dynamic that is supported by 
the Austria Wirtschaftsservice (aws) through its programmes. 
3. Internationalisation
The continuing process of internationalisation (every second job in Austria is directly or indirectly depen-
dent on export) harbours tremendous opportunities as well as potential threats. The Austria Wirtschafts-
service (aws) therefore strives to strengthen Austria within the field of international competition, make 
companies better aware of new markets and professionally preparing them for an international market 
presence. This facilitates integration into international value chains and enables SMEs to expand their 
roles as suppliers and/or exporters.

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4. Sustainable growth
Austria has committed to implementing the Sustainable Development Goals of the United Nations and to 
support them through environmentally oriented industry policy. To live up to this responsibility, the Austria 
Wirtschaftsservice (aws) has selected sustainable growth as one of its strategic focal points. Compliance 
with the climate goals will require companies to adapt in extensive and fundamental ways in the coming 
years and should be supported by the Austria Wirtschaftsservice (aws) through environmental innovations 
and sustainable financing. The promotion of diversity should also boost the innovative potential, success 
and productivity of companies.