Audit and economical analysis

4. Commodity Competitiveness - Kt

4.1. Brand Quality	Highest, first - class product volume / total product	It classifies the quality level of the product
4.2. Price of the goods	The real cost of goods +, - plans cost far q + benefits	Product offer price

Competitiveness coefficient of the enterprise can be determined by the following formula.³⁹

(Kkn): Kkn = 0,15 x Width + 0,29 x Fn + 0,23 x Ec + 0,33 x Kt, (1)

Where: K kn - the competitiveness ratio of the enterprise; E n - criterion of efficiency of production activity of the enterprise; F n - criterion of effectiveness determining the financial position of the enterprise; E s - efficiency criterion for organizing sales and market promotion; K t - criteria for the competitiveness of the goods; 0,15, 0,29, 0,23, 0,33 - the coefficients of criteria. The number of coefficients is determined by experts .

SWOT analysis of enterprise competitiveness Methodology of.

The algorithm of competitiveness assessment is characterized by a separate study of financial, production, organization and management, marketing, personnel composition, and technological content.

Table 167