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SWOT model for identifying and analyzing competitiveness
Evaluation indicators
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1
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2
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3
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4
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5
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Financial (Rm)
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Structure of Assets
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A i
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A i
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A i
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A i
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A i
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Investment attractiveness
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I i
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I i
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I i
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I i
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I i
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Profitability of assets
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D i
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D i
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D i
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D i
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D i
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Benefit rate
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F i
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F i
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F i
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F i
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F i
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Capital Benefit
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K i
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K i
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K i
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K i
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K i
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Production (RI)
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Use of equipment
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U i
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U i
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U i
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U i
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U i
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Production capacities
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K i
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K i
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K i
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K i
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K i
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Number of employees
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X i
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X i
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X i
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X i
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X i
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Quality Assurance System
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S i
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S i
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S i
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S i
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S i
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Labor productivity
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M i
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M i
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M i
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M i
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M i
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Age of technological equipment
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T i
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T i
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T i
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T i
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T i
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Establishment and Management (Rb)
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Number of managerial staff and engineer technicians
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B i
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B i
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B i
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B i
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B i
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The tendency of managing staff to change in the environment
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M i
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M i
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M i
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M i
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M i
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Clear definition of functions and functions
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F i
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F i
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F i
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F i
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F i
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Structure of management structure
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S i
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S i
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S i
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S i
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S i
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Quality of information used in management
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M i
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M i
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M i
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M i
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M i
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Structure of Management Structure
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T i
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T i
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T i
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T i
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T i
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Marketing (Rr)
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Market share
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B i
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B i
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B i
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B i
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B i
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Brand reputation
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F i
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F i
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F i
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F i
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F i
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Brand prestige
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P i
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P i
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P i
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P i
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P i
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Advertising Effectiveness
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R i
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R i
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R i
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R i
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R i
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Strategy
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S i
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S i
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S i
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S i
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S i
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Acknowledgment policy
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Ts i
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Ts i
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Ts i
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Ts i
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Ts i
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Organizational and technical aspects of sales
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J i
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J i
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J i
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J i
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J i
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Quality of services
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X i
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X i
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X i
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X i
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X i
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Number of customers
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M i
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M i
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M i
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M i
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M i
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Structure of Staff (Rx)
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Level of qualification of personnel
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K i
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K i
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K i
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K i
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K i
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Level of technical competence of sales staff
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X i
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X i
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X i
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X i
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X i
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Technological (Rt)
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Application of standards
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S i
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S i
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S i
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S i
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S i
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New products
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Either i
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Either i
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Either i
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Either i
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Either i
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Innovation and research costs
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I i
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I i
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I i
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I i
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I i
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1, 2, 3, 4, 5-lines are a quality criterion for the competence of enterprises. : 1-excellent; 2 is good; 3-medium; 4 –less than medium, 5 - as anxisious.
Table 168
Competitiveness of the company to identify suspects and analyze models "4R"
Competitive factors
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At the enterprise in question
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Inconventions
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|
AT
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......
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Products ( Rm )
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Glad
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Rm one
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Rm one
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Rm one
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Rm one
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Terms of Service
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Rm 2
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Rm 2
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Rm 2
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Rm 2
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Repair requirements
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Rm 3
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Rm 3
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Rm 3
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Rm 3
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Technical level
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Rm four
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Rm four
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Rm four
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Rm four
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Reputation of retail space
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Rm five
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Rm five
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Rm five
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Rm five
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Repair level
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Rm 6
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Rm 6
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Rm 6
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Rm 6
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Ease of use of additional services
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Rm 7
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Rm 7
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Rm 7
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Rm 7
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Options for choosing services and products
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Rm eight
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Rm eight
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Rm eight
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Rm eight
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ProductRange
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Rm 9
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|
|
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Price ( Rn )
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Retail price
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Rn one
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Rn one
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Rn one
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Rn one
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Whole sale price
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Rn 2
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Rn 2
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Rn 2
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Rn 2
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Discounts
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Rn 3
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Rn 3
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Rn 3
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Rn 3
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Accounting forms
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Rn four
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Rn four
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Rn four
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Rn four
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Region and route of sale ( Rs )
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Sales strategy
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Rs one
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Rs one
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Rs one
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Rs one
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Types offsides
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Rs 2
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Rs 2
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Rs 2
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Rs 2
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Number of dealers
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Rs 3
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Rs 3
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Rs 3
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Rs 3
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Number of distributors
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Rs four
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Rs four
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Rs four
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Rs four
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Market rate
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Rs five
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Rs five
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Rs five
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Rs five
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Sales areas
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Rs 6
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Rs 6
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Rs 6
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Rs 6
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Advertising ( Rr )
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Advertising forms
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Rr one
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Rr one
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Rr one
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Rr one
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Place sads
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Rr 2
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Rr 2
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Rr 2
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Rr 2
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Advertising budget
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Rr 3
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Rr 3
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Rr 3
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Rr 3
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Description Frequency
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Rr four
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Rr four
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Rr four
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Rr four
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Participation in exhibitions
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Rr five
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Rr five
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Rr five
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Rr five
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MediaAds
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Rr 6
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Rr 6
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Rr 6
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Rr 6
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Discounts
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Rr 7
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Rr 7
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Rr 7
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Rr 7
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J.J. Lamben competitive analysis model is widely used in practice. The main indicators are the market share, the share of goods, costs, the level of technology acquisition and image.
Tables 169
Detection and analysis competitiveness at Lambda models
Assessment
parameters
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Criteria ratings
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Low
1-2 points
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Average
2-3 points
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High
4-5 points
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Market share
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Less than 3/1
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More than 3/1
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leader
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Share of goods
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Notdifferentiated
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differentiated
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unique
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Costs
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Top competitors
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This is the same as other competitors.
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Fewer competitors
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Technology Acquisition Level
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Hard to customize
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Replacement will be performed
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Fully mastered
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Brand image
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not
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advanced
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He has a strong image
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The results are evaluated in the scoring system .
Competitiveness , but also internal norms and procedures. - The score tax collector is that
here:
R j - enterprise rating;
X one X 2, ... P .X - relative expression of the analyzed indicators ; Besides Togo, company also tie the suspect to identify competitive matrix efficiency model widely used on practice.
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