Article in desidoc journal of Library & Information Technology · August 2015 doi: 10. 14429/djlit

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Use of Social Media in Marketing of Library and Information Services in
Bagladesh
Article
in
DESIDOC Journal of Library & Information Technology · August 2015
DOI: 10.14429/djlit.35.4.8455
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Md. Maidul Islam
University of Dhaka
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Umme Habiba
Noakhali Science & Technology University
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Received 5 February 2015, revised 17 April 2015, online published 28 July 2015
DESIDOC Journal of Library & Information Technology, Vol. 35, No. 4, July 2015, pp. 299-303 

2015, DESIDOC
Use of Social Media in Marketing of Library and Information
Services in Bangladesh
Md Maidul Islam* and Umme Habiba**
*Department of Information Science and Library Management, Faculty of Arts
University of Dhaka, Dhaka-1000, Bangladesh 
E-mail: [e-mail]
**Department of Library and Information Science, Faculty of Human Science
Khwaja Yunus Ali University, Enayetpur, Sirajgonj, Bangladesh
E-mail: [e-mail]
ABSTRACT
The focus of this study is to discover the use, purpose, importance and problems faced by the 
library and information professionals in Bangladesh in marketing through social media. For this study 
public universities (17), private universities (24) and special (5) libraries in Bangladesh were selected as a 
research sample. The findings of this paper showed that most of the libraries use Facebook and LinkedIn 
for marketing of library and information services. Most of the libraries use social media for marketing 
library product and services, for sharing library news and events, video conferencing, advertisement, 
and research purpose. An online version of the questionnaire was distributed in the respective libraries 
in Bangladesh. Library professionals also provided necessary suggestions and opinions about ways of 
enhancing library services through using social media.