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Smarter kids through television



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Smarter kids through television: 
debunking myths old and new
The digital divide used to separate rich 

poor; now it separates 
parents 

their children. Whether it’s infants watching the new 24-
hour “Baby’s First TV” channel, or teenagers instant messaging while 
they watch last night’s “Daily Show” 

their iPods, television is an 
enormous presence 

the lives of kids today. The average American 
child spends three 

five hours a day watching it. And they start their 
viewing careers much earlier than ever before: 

1961, the average 
child began to watch television 

age 3; today it is 9 months.
Yet, for all the television kids are watching, much 

what parents 
think they know 

television’s impact 

their children is wrong. 

instance, 

the early 1970s, it was common knowledge that television 
was bad 

your eyes: My own parents were convinced that my bad 
eyesight was the result 

sitting too close 

the screen, and they 
therefore made me stay 

least 6 feet 

it. Today, most people know 
that television viewing does not cause vision problems, but a host 

new myths have emerged, still ripe
 …
debunking:


97
• 
TV makes kids dumb.
Actually, high-quality TV shows such as 
“Sesame Street” and “Blues Clues” improve children’s cognitive abili-
ties. Study after study has shown that children 3
 … 
5 years old who 
watch “Sesame Street” 

an hour a day are better able than those who 
don’t to recognize numbers, letters and shapes. When 500 kids who 
had participated in some of those studies were followed
 …
as teenagers, 
those who had watched educational programs as preschoolers had 
higher grades, were reading more books, placed more value on achieve-
ment and were more creative than those who had not watched.
• 
TV makes kids violent.
The real story is more complicated. In 
1994, researchers reviewed hundreds

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