Arakin 4 kurs new 001 176. indd

me-
dia-… 
wedding to Prince Rainier with over 600 guests attending it and 
all the major European TV channels broadcasting it across Europe.

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89
3. In July 2011, the Australian-American 
media …/... 
Rupert 
Murdoch, who managed to enlarge the 
media … 
he had inherited 
from his father, faced allegations that his companies, including the 
News of the World, had been regularly hacking the phones of celebri-
ties, royalty and public citizens.
4. The September 11, 2001 attacks did reach the plateau of a 
planet-wide 
media ... 
, due mostly to the unprecedented real-time 
visuals, the involvement of citizens and perpetrators from many dif-
ferent countries and cultures.
5. Rather than slapping a banner ad on a site, social 
media …
take 
full advantage of the web’s unique properties like interactivity, 
community-building, and the ability to specialize local offers.
6. The expression “15 minutes of fame”, coined in the late 1960s 
to denote short-lived 
media …
to an individual or phenomenon, is 
still widely used nowadays.
7. You may get familiar with the New York Times staff correspon-
dents’ complete 
media …
on their personal web pages.
3. Read the following text on American and British print media and fill in the 
gaps with the suitable words from the list below
(A)
dailies
local
newsagent paper boy/girl
national
tabloids
headlines subscribe
comic strips
news stands
broadsheets editorials
listings
Many British families buy a (1) ... or local newspaper every day. 
Some have it delivered to their home by a (2) …; others buy it from a 
(3) … or a bookstall. National (4) … are published each morning except 
Sunday. Local daily papers are sometimes published in the morning 
but more often in the early evening.
The US has only one national newspaper — “USA Today”, while 
the rest are (5) … . A few newspapers from large cities, such as 
The 
New York Times
and 
The Washington Post
, are read all over the country. 
The International Herald-Tribune
is published outside the US and is 
read by Americans abroad. Many Americans (6) … to a newspaper 
which is delivered to their house. Papers can also be bought in book-
shops and supermarkets, at (7) … in large cities and from vending 
machines in smaller cities. Many newspapers are now available on the 
Internet, which is useful for checking the (8) …, but most people 
prefer to read the printed version.

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Britain has two kinds of national newspaper: the quality papers 
and the (9) … . The qualities, often called (10) … because they are 
printed on large papers, report national and international news and 
are serious in tone. They have (11) … which comment on important 
issues and reflect the political views of the paper’s editor. They also 
contain financial and sports news, features, obituaries, (12) … of tele-
vision and radio programmes, theatre and cinema shows, a crossword, 
(13) …, advertisements and weather forecast.
(B)
freedom of the press
weeklies
gutter press
right to privacy
cheque-book journalism unbiased
advice column
human-interest
supplements opinion page
front page
The main quality dailies are