Arakin 4 kurs new 001 176. indd

4. Electronic Media (The Internet)
(A)
information technology/IT; to provide wireless high-speed 
Internet; to connect to the net, to type in the website address, to click 
(on) the (hyper)link, to access the website, to surf/browse the web; 

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to display/store/transmit a web page, to download/upload videos, 
music, etc.; a blog, blogging, a vlog (video + blog), a blook (blog + 
book); to receive frequently updated information via a web/news 
feed, podcast; augmented reality, cyber-world; to overcome the digi-
tal divide (in the access to Information and Communication Tech-
nologies) in the information age;
(B)
spam, phishing, identity theft, to use “tracking cookies” as 
spyware, information privacy, to gain (un)approved access to per-
sonal data, to protect confidentiality, to revise one’s privacy policy.
1. “Mass media” is an umbrella term for a number of media technologies and 
media organizations. Thus, when defining this notion in the most comprehensive 
way it is essential to point out (1) all the forms of the media and (2) an array of 
functions performed by the media
(A)
Study the definitions of the notion “(mass) media” in a number 
of English Advanced Learner’s dictionaries. Also search the net for 
the interpretations of the media given by the two most influential 
modern scholars in the field of mass communications – Denis McQuail 
(in his book “Communication Models” (1983)) and John Thompson 
(in his study “The Media and Modernity” (1995)).
(B)
Use the acquired information to compile your own compre-
hensive definition of “the media”, paying particular attention to the 
visual presentation of the mass media classification into several types. 
The following criteria may prove to be useful: (1) the medium/chan-
nel through which information is transmitted; (2) the area of cover-
age; (3) the frequency or time of being published; (4) the targeted 
readership (age groups, educational and social background, etc.); 
(5) the ownership and/or the political orientation; (6) the price.
The following words may prove to be helpful when getting ready 
with this task:
print media/the press/printed 
matter
to inform
infotainment
broadcast/electronic media
to entertain
junk food news
digital media/new-age media
to educate
docudrama
to make money through 
advertising
to propagate
infomercial

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