Aquaculture farmer organizations and cluster management: concepts and experiences


Market coordination and chain development



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5.1.2 Market coordination and chain development 
Aside from increasing FO capacities to meet objectives, support organizations can 
also facilitate FOs’ trading activities, which lie at the heart of FOs’ objectives of 
achieving increased access to input and output markets. Support organizations can act 
as trade partners, broker sales on behalf of FOs, advise FOs on their trade linkages 
or coordinate trade linkages between FOs and other market chain actors. Facilitating 
linkages between FOs and private-sector stakeholders and supporting economic 
coordination among market actors along the market chain are essential for FOs to 
achieve sustainable market success. Support organizations can facilitate coordination 
between FOs and market actors by introducing FOs to buyers, input suppliers and 
service providers, increasing trust and confidence between different actors in the chain 
and facilitating negotiation between them. It is important, however, that linkages and 
coordination among actors are facilitated in such a way that does not weaken ownership 
within the FO and helps the FO develop independent capacity to negotiate contracts 
with different market chain actors and a good reputation with buyers. It can also be a 
more effective and sustainable strategy to start by strengthening existing private-sector 
marketing channels and linkages rather than developing entirely new ones. 
5.1.3 Enabling environment
An enabling environment including favourable business development policies
macroeconomic performance and legislation can have a strong influence on the success 
of an FO. If government policies are not conducive to growth, there may be little 
point in investing resources in FOs that focus on marketing interventions, which 
may provide some cushioning from the effects of bad policies but do not address the 
fundamental need for policy reform. Burnett and Greenhalgh (2002) make a number 
of suggestions on the kind of policy measures that can improve the functioning of 
markets to the benefit of small-scale farmers and, in turn, FOs highlighted in Kindness 
and Gordon (2001) as follows:
(i) 
Policies need to be adopted in industrialized countries that do not distort 
smallholder competitiveness in developing countries. 
(ii) 
Developing country governments should be encouraged to adopt macroeconomic 
policies, particularly monetary and fiscal policies, that do not distort economic 
activities.
(iii) 
Trade policy needs to be considered within a wider development context
better governance and reforms are needed to attract investment and trade 
opportunities.
Other issues related specifically to State support of small-scale aquaculture farmers 
that need to be addressed include the development of policy that is more favourable 


Aquaculture farmer organizations and cluster management – Concepts and experiences
52
to the small-scale sector based on the requirements and realities of the small-scale 
aquaculture farmer; policies and incentives that encourage private investment in small-
scale aquaculture production and services; provision of technical and marketing services 
that are more oriented towards small-scale aquaculture producers, as well as the small-
scale traders and businesses associated with the sector; provision of social safety nets 
for the most vulnerable producers and traders; facilitation of access to financial and 
insurance services in rural aquaculture farming areas; and the provision of information 
services that cater to the needs of rural farmers (Phillips 
et al.
, 2007).
Aside from policies that constrain growth and do not address the needs of small-
scale producers, in many countries legal and regulatory frameworks can also constrain 
the operation and development of FOs themselves through complicated administrative 
and bureaucratic procedures. FOs often lack the support and recognition of the State 
and are discriminated against and excluded. Simplifying administrative procedures and 
allowing easy, affordable and rapid registration and decentralizing administrative and 
legal procedures to regional or local levels are some of the ways in which governments 
can develop an institutional environment that is favourable to the free and effective 
functioning of FOs. Governments should also accept the full operational autonomy 
and private nature of FOs and recognize their positive contributions to rural and 
national development (SARD, 2007). 
Inadequate infrastructure and transport can also be important constraints to the 
agricultural marketing activities of FOs and small farmers generally, particularly in 
remote rural areas. Even though this may not be part of the institutional environment, 
these issues fall under the wider enabling environment and must also be addressed by 
government if FOs are to be able to achieve their objectives and be successful.
The government has a key direct role to play in improving the institutional and wider 
enabling environment for FOs; however, there is also a role for support organizations 
to either lobby the government or support FOs themselves to lobby the government 
for an improved policy environment that encourages growth and does not distort 
trade, for a legal framework and registration process that ensures FOs can compete on 
an equal basis with other businesses, and for the necessary investments in infrastructure 
and other public services that are vital for the success of FOs.

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