Apple, Microsoft, Samsung

Improved Communication- IT is fundamental for effective internal and external communication. In house, technology streamlines the types of data relay that occur between sections or departments. While, for external communication, it has several options like email marketing and social media marketing. Technology has made communication easy and ubiquitous. 

2. 
   Streamlined Decision Making- Decision making is a crucial part of any business. With the introduction of technologies like big data, AI, and ML, companies are able to gather crucial market and customer data. It is a technology that captures critical data and helps a business to see its weak areas and ways of how to strategize accordingly. The insights drawn from the finance, marketing, and customer engagement departments helps a lot in making accurate decisions.
   

3. 
   Propels Marketing and Business Growth- After getting crucial insights and strategy making, it requires an efficient approach to get favorable results. Technology helps in this as well. Businesses use modern technology to advertise and break into the markets. Forward-thinking enterprises advertise digitally intending to drive traffic. 
   

4. 
   Enhances customer relationship- It is the customers who turn a product into a brand. Any company in the world craves to build a concrete customer base. Reputable CRM management systems let businesses discover what their customer base wants. Big Data Analytics helps companies analyze tons of customer data and Cloud Computing helps with storage. Companies modify their approach analyzing the available data and hence are able to give their users an enhanced personalized experience which ultimately leads to a healthy relationship. 
   

5. 
   Boosts competitive edge- Nowadays, the competition in the market is fierce and businesses in the same niche are spending more to market and advertise. Technology helps you stay at the top. It offers companies better insights into the market that is further utilized to drive traffic.