Andijan Machine Building Institute Faculity of Mechanical Technology major of Technological machine and equipments 22 group course First name : muhammadqodir last name: obidjonov

TREK APPEARED TO BE POISED FOR FUTURE GROWTH. THE COMPANY HAD BECOME A FAVORITE AMONG BIKING ENTHUSIASTS THANKS IN LARGE PART TO ARMSTRONG'S STAR QUALITY. TREK BIKES COULD BE FOUND ACROSS THE GLOBE AND WERE USED BY CHILDREN, NOVICES, ARDENT FANS, AND PROFESSIONALS. EVEN RESIDENTS AT 1600 PENNSYLVANIA AVENUE WERE KNOWN TO RIDE TREK PRODUCTS. IN FACT, WHEN ASKED IN 2005 WHAT TYPE OF BIKE HE RODE, PRESIDENT BUSH RESPONDED, "I'M NOT SUPPOSED TO ENDORSE PRODUCTS, BUT IT'S CALLED A TREK

IN 1996, TREK ALSO BEGAN PLANNING A RETAIL "SUPERSTORE" ON THE WEST SIDE OF MADISON, WISCONSIN. THE ANNOUNCEMENT DID NOT SIT PARTICULARLY WELL WITH THE SPECIALTY RETAILERS ALREADY SELLING TREK BIKES IN THE AREA. ALTHOUGH THE COMPANY HAD DABBLED IN RETAIL OPERATIONS BEFORE (TREK HAD ANOTHER RETAIL STORE ALREADY OPERATING IN MADISON, AND FLIRTED BRIEFLY WITH PART OWNERSHIP OF A CHAIN OF STORES IN NORTHERN CALIFORNIA), BURKE INSISTED THAT IT WAS NOT ABOUT TO PLUNGE INTO RETAIL AS A MAJOR PART OF ITS OPERATION. THE COMPANY EVENTUALLY WITHDREW FROM THE RETAIL MARKET IN 1999, LEAVING THE SALE OF ITS BIKES IN THE HANDS OF INDEPENDENT DISTRIBUTORS AND SPECIALTY RETAILERS.

DURING THIS TIME PERIOD, THE COMPANY REMAINED STEADFAST TO ITS GOAL OF PROVIDING SUPERIOR PRODUCTS AND SERVICE. IN 1998 THE COMPANY ESTABLISHED ITS ADVANCED CONCEPT GROUP (ACG). ACG'S FOCUS WAS TO TEST NEW MATERIAL APPLICATIONS AND DSUSPENSION TECHNOLOGY. IN 1999, TREK BECAME THE OFFICIAL LICENSEE FOR NIKE CYCLING PRODUCTS. ONE YEAR LATER, THE COMPANY LAUNCHED A NEW LINE OF BICYCLES AND ACCESSORIES DESIGNED SPECIFICALLY FOR WOMEN. BY THIS TIME, TREK'S PARENT, INTREPID, HAD SOLD OFF ITS OTHER BUSINESSES AND ADOPTED THE TREK NAME.

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