Andijan Machine Building Institute Faculity of Mechanical Technology major of Technological machine and equipments 22 group course First name : muhammadqodir last name: obidjonov

IN 1993 TREK ACQUIRED THE GARY FISHER MOUNTAIN BIKE COMPANY, THE COMPANY FOUNDED BY AND NAMED FOR THE ORIGINATOR OF THE MOUNTAIN BIKE. GARY FISHER'S SALES INCREASED TENFOLD IN ITS FIRST YEAR AS PART OF THE GROWING TREK EMPIRE, FROM $2 MILLION TO $20 MILLION. ALTOGETHER, COMPANY SALES REACHED $230 MILLION FOR 1993, A $20 MILLION INCREASE FROM THE PREVIOUS YEAR. THAT MODEST INCREASE WAS IMPRESSIVE CONSIDERING THAT IT CAME DURING A PERIOD SO DIFFICULT FOR BIKE MAKERS THAT IT SAW LONGTIME INDUSTRY GIANT SCHWINN SINK INTO BANKRUPTCY. HAVING PASSED COMPETITORS SPECIALIZED AND CANNONDALE, TREK WAS NOW THE CLEAR MARKET LEADER IN SPECIALTY BIKE SHOP SALES. BY THIS TIME, EXPORTS GENERATED $80 MILLION OF TREK'S SALES, AND THE COMPANY MAINTAINED SEVEN OVERSEAS DISTRIBUTION OPERATIONS--ONE IN JAPAN AND THE OTHER SIX IN EUROPE.

Acquisitions Mid-Decade

• Acquisitions Mid-Decade
• Trek also bought out two smaller niche-market competitors in 1995: Bontrager Bicycles, based in Santa Cruz, California, and Klein Bicycles of Chehalis, Washington. Those companies' plants remained in operation after the purchases. On top of those additions, Trek signed a ten-year licensing deal with bicycle-racing superstar Greg LeMond to use his name on a line of road bikes. In addition, the company introduced a new line of mountain bikes featuring an innovative Y-shaped frame. Trek's Y-frame received an "Outstanding Design and Engineering Award" from Popular Mechanics magazine, and the U.S. Secret Service even bought a few Y-frame bikes for patrolling the grounds of the White House.
• Mostly on the continuing strength of mountain bike sales, Trek's revenue grew to $327 million in 1995, a jump of nearly 19 percent. In early 1996, the company announced plans to add another 45,000 square feet to its Oconomowoc distribution center. It also announced its intention to build a distribution center in Atlanta to go with its existing centers in New Jersey and southern California. Around the same time, Trek revealed that it was joining forces with Volkswagen of America to form a professional mountain bike team. The Trek/Volkswagen alliance went further yet, with the introduction of the Volkswagen Jetta Trek, a car that comes equipped with a mountain bike and rack.