Analysis of newspaper headline The headline

Analysis of newspaper headline

The headline is the most important part of the newspaper. It is considered the way to influence people. It is the introducing part of the text. It usually relates to the topic, but may be abstract. The headline is produced in interesting eye-catching fonts and color.

"The best headlines both tell and sell, that is, they tell the reader quickly what the news is and persuade the reader that the story is worth reading" (Ludwig &Gilmore)

Here is given some examples and analysis of them:

1. 
   “Messi makes winning return, Brazil sinks Ecuador”
   

2. “England blast highest ever to total” *(one of the lexical feature - proper noun is used)

3. “ UN (United Nations) officials, PM( Prime minister) discuss peace process, post- quake recovery” *(Abbreviations (lexical feature), allitrations are found in this headline)

4. "Cows lose their jobs as milk prices drop" *personification

5. "Miracle cure kills fifth patient" *metonymy, antithesis

6. “That's one small step for a man, one giant leap for mankind” *antithesis

7. "Thursday is cancelled" * metonymy

8. "Bugs flying around with wings are flying bugs" *repetition

9. "Utah Poison Control Center reminds everyone not to take poison" * metonymy

10. Runs galore as Windies win (West Indies) *shortening