Advertising positives of advertising

ADVERTISING POSITIVES OF ADVERTISING
Searching for a better understanding of advertising as a communication model has led to some interesting research. As an engineer, I naturally want to apply science and mathematics to the equation. Newton’s third law of motion combined with the Chaos Theory comes to mind when analyzing the findings. The question “what are the positive and negative effects of advertising on the world” is still the motivation. I’ve tried to include information to serve as a starting point for the unpublished research. So far, I’ve discovered one consistent anomaly and constant feedback loop. The viewing audience’s free will is still a measure of incalculable value. Yes, marketers and advertisers have a surplus of tools to help nudge, persuade and even influence a person’s buying habits. From the classics like data derived from demographic, geographic and ethnographic sources to more forward thinking solutions like facial recognition, body language biometrics and even genetic profiling.
Public Service Advertisements
Public service advertisements are often the first things considered when people discuss the positives of advertisements. These advertisements market a social concept of importance to the general public. Many public service announcements run messages about health, safety and national security. In the United States, the Ad Council, a nonprofit organization, sponsors many public service announcements. Their famous lines include “Loose lips sink ships,” a 1942 advertisement run to promote national security during World War II. However, other nonprofit organizations, the government, faith-based organizations and private companies also run public service marketing campaigns. For example, the U.S. government has run a number of advertisements about the importance of disaster preparedness.
Social Benefits
In addition to public service advertisements, traditional advertisements that market a product or service can offer social benefits. This is especially true in countries where free speech has been suppressed. Advertising there, especially when it comes from the Western world where free speech is embraced, can encourage the idea that free speech is important. Furthermore, freedom of choice and advertising-supported entertainment, which is often a promoter of social change, are two important components of society that are both promoted through advertising.