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  • The purpose of an advertisement is to promote a product, a service, or an idea
  • It uses slogans, usually imperatives (e.g. Nike: Just do it!), music (jingles) and visuals (pictures)
  • It is paid by the producers of a product or providers of a service

TYPES OF ADVERTISING

  • Newspapers, magazines, radio, TV or website ads, social media (facebook)
  • Direct mail
  • Billboards by the roads
  • Paper posters in / on buses / trams
  • Sales promotions – contests, games, coupons, discounts
  • Government ads

ADVERTISING TECHNIQUES

  • attention-getting headlines
  • slogans, catchphrase
  • testimonials, peer recommendations
  • product characters
  • comparison
  • repetition
  • plays on words („Have a break, have a KitKat“)
  • product placement in films

CAREERS IN ADVERTISING

  • writers
  • artists
  • photographers
  • graphic designers
  • researchers
  • salespeople
  • production managers

KEY VOCABULARY

  • advertisement / advert / ad /commercial
  • advertise
  • launch a campaign
  • potentional customers / target audience
  • message, slogan, headline, catchphrase
  • promote a product, a service
  • influence / persuade
  • testimonial, peer recommendation

FUNNY COMMERCIALS

  • language training commercial
  • Roberts Toot Tone
  • Evian roller bladers

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