AccentBox

Benefits of creativity and innovation management

• In order for the shareholders of P & G to understand the benefits of creative and innovative management ideas, they have to visualize how the company has changed for the better since the introduction of “connect & develop” that replaced “research & develop” approach. Based on these ideas, Procter and Gamble has advanced in various ways, which have given the company a competitive advantage status in the business market
• For example, the company has used the internet in finding the best employees who can perform tasks effectively and guarantee the success of the business.
• In particular, these tools have improved service delivery through the absorption skilled individuals and operate as internet get keepers. Through this approach, the company has gathered huge information, which can be used in shaping the future of the company as it aims at remaining competitive in the business world.
• The program brings together retirees of P & G together with others from recognized firms to serve as knowledge and development resources in a pure innovative system. By connecting with such people with reputable skills, it would be able to mentor other employees in the organization and ensure that they equally embrace creativity and innovation management.

Overcoming barriers

• As mentioned above, it is clear that there are barriers, which can hinder the implementation of a creative and innovative management idea at P&G. In order to prevent the negative effects associated with these elements, it is important for the management of P & G to implement a strategy, so that all the stakeholders are involved in the implementation of the idea.
• Firstly, there is need for proper communication in order to avoid misunderstanding and ensure that every person concerned is reached . As mentioned before, communication methods like training, workshops, presentations and use of handouts should be adopted to promote clarity and eliminate doubts among stakeholders.
• In order to achieve better results, the strategy for overcoming the above barriers has to be communicated to relevant stakeholders in the organization. For instance, all the managers of P&G should be aware of the new idea being embraced by the company
• Additionally, line-managers should play a crucial role in explaining their respective employees the need for shifting the company’s culture in terms of the benefits, challenges and the process of overcoming the challenges. Shareholders can be informed through a special general meeting where they are trained about innovation and creativity management at P&G.