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Chapter 10: The Four and You
1
. “Do you hear that? It might be the growing sounds of pocketbooks
snapping shut and the chickens coming home …” AEIdeas, August
2016.
http://bit.ly/2nHvdfr
.
2
.
Irrational Exuberance,
Robert Shiller. http://amzn.to/2o98DZE.
3
.
https://www.nytimes.com/2017/03/14/books/henry-lodge-dead-co-
author-younger-next-year.html?_r=1
.
Chapter 11: After the Horsemen
1
. Yahoo! Finance.
https://finance.yahoo.com/
.
2
. Facebook, Inc.
https://newsroom.fb.com/company-info/
.
3
. Yahoo! Finance.
https://finance.yahoo.com/
.
4
. “The World’s Biggest Public Companies.”
Forbes.
May 2016.
https://www.forbes.com/global2000/list/
.
5
. Ibid.
6
. Yahoo! Finance.
https://finance.yahoo.com/
.
7
. “France GDP.” Trading Economics. 2015.
http://www.tradingeconomics.com/france/gdp
.
8
. Yahoo! Finance.
https://finance.yahoo.com/
.
9
. “The World’s Biggest Public Companies.”
Forbes.
May 2016.
https://www.forbes.com/global2000/list/
.
10
. Yahoo! Finance.
https://finance.yahoo.com/
.
11
. “The World’s Biggest Public Companies.”
12
. Facebook, Inc.
https://newsroom.fb.com/company-info/
.
13
. “The World’s Biggest Public Companies.”
Index
The page references in this index correspond to the printed edition from
which this ebook was created. To find a specific word or phrase from the
index, please use the search feature of your ebook reader.
Note: Page numbers in
italic
refer to illustrations.
About.com
, 147–48, 150–51
Age of Enlightenment, 127
Airbnb, 225–27
Alibaba,
206
, 206–10
Amazon, 13–62
agility of, 235
and Alexa/Echo, 9, 31, 45, 50–52, 56
algorithm of,
105
, 106
Amazon Marketplace, 25, 41
Amazon Prime, 13,
14
, 37, 42,
48
, 48–49
Amazon Web Services, 37, 41–42
analog moats of, 91
automated warehouses of, 27, 29–30, 42, 52–54, 91
book sales of, 25–26, 45
brain-based appeal of, 176–77
and brand era, 50–52, 172–73
capitalization of,
3
, 32–35, 36, 38–39, 54, 56, 188–89
and competition, 9, 25, 56, 181
consumers’ alliance with, 167–68
consumer trust in, 31, 32, 41, 56
current state of affairs, 3–4
data collection of, 32, 200
effect on retail sector, 24–25, 28–29, 57–59
and failure, 39, 40
frictionless purchases on, 32, 186–87
fulfillment infrastructure, 3, 42, 49, 54, 55, 56, 91, 166, 181, 186
future of, 165–66, 182
global reach of, 190–91,
191
and Google, 60, 188–89
growth of, 27–28, 34, 41, 53
headquarters of, 202
and hunter/gatherer strategies, 14–16, 25–26, 44, 176–77
likability of, 193
multichannel retail, 44–49
and Procter & Gamble (P&G), 194
product differentiation of, 186–87
and product searches,
8
, 189
profits/revenue, 17–18, 34–35
and Quidsi, 46
and rational decision making, 170
risk taking, 35–39, 40
scalability, 24–25
sellers’ joining of, 166
stock appreciation of, 28,
28
and stores, 30, 31, 36, 43–45, 55, 56
and taxes, 34, 193
vertical integration of, 195
and Walmart, 228
Whole Foods acquisition, 44, 54, 55–56, 59
zero-click ordering, 31–32, 56
See also
Bezos, Jeff
analog moats, 10, 90–91, 92
Android, 155, 178
Apollo Project, 267
Apple, 63–95
algorithms of,
105
analog moats of, 90–91, 92
behavioral data of, 200
and competition, 9, 67, 90–91, 92, 179–81
computers, 69, 73–74, 132, 161, 180
Cook’s leadership of, 68–69, 87
current state of affairs, 4
and download piracy, 68
and education market, 93–95
and failure, 39
genitalia-based appeal of, 178–79
global reach of, 190,
191
headquarters of, 202
innovator status, 64, 67, 68, 161
intellectual property theft, 161, 166
iPod, 67–68, 74, 79
likability of, 193
low-cost production of, 88–89
luxury status of, 69–72, 74–76, 78–79, 80–86, 87, 88, 92
privacy issue, 63–64, 136
product differentiation of, 186
profits/revenue, 4, 69,
70
, 85
risk taking, 68
secular worship of, 66–67
stores, 80–81, 82–83, 89, 91, 195–96
strategy for success, 57
and taxes, 83, 193, 197
vertical integration of, 195–96
vs. FBI, 63–64, 65–66
and Wozniak, 69, 88, 180
and Xerox’s GUI, 161, 166
See also
iPhone; Jobs, Steve
artificial intelligence (AI), 196–200
artisans and artisanship, 76–77, 78–79
AT&T, 228–29
backfire effect, 123
behavioral targeting, 107, 196–99
Bezos, Jeff
on adherence to process, 112
and Alexa, 57
business plan formulation, 13
and competition, 181
on future of Amazon, 182
and Lore, 45–47
risk taking of, 35–37
and robotics, 29–30, 52–54
storytelling of, 55
vision of, 23, 25
and
Washington Post
, 146
wealth of, 4
Bloomberg, Michael, 141–42, 164
body, biology, and business, 169–82
and Amazon, 176–77
and Apple, 178–79
and brain’s rational choices, 169–71, 175–77
and competition, 179–82
and Facebook, 177
and genitalia-based choices, 173–75, 178–79
and Google, 175–76
and heart-based choices, 171–73,
173
, 177
Brand, Stewart, 163, 164
brands and Amazon, 172–73
era of,
50
, 50–52, 172–73, 184
Facebook investments of, 165, 166
Google’s effect on, 5, 8–9, 172–73
and heart-based choices, 172
See also
luxury brands
business school education, 11–12
Cambridge Analytica, 107
capitalization and T Algorithm, 188–89
career strategies, 230–62
accepting and giving help, 252
active career management, 247–48
for Boomers, 243–44
and core functions driving companies, 249–50
dealing with unfair treatment, 248–49
demonstrating physical/mental strength, 251–52
and emotional maturity, 233–35
entrepreneurship, 260–64
and exceptional vs. good employees, 230–32
and leadership stages in life cycles of firms, 253–57
and long/short tails, 257–59
loyalty to people, 247
and myth of balance, 259
and personal success factors, 233–36
and regression to the mean, 249
self-promotion, 242–43
serial monogamy, 245–46
and sexy jobs vs. ROI, 250–51,
251
wealth creation, 244–45
Carey, David, 256–57
CEOs, 38, 253–55
China, 160, 170, 190, 206–10
cloud services, 9, 41–42
collection instinct, 15–16, 176
Comcast, 228–29
competition, 8, 179–82, 189
compulsory carelessness, 174
cons in tech field, 157–68
consumer packaged goods (CPG), 51, 173
Cook, Tim, 68–69, 87
craftsmanship, 78–79
curiosity, 235
data
and artificial intelligence, 198–99
behavioral data, 196–200
borrowing/reselling of, 161–63
breaches, 104
cross-silo sharing of, 163, 168
and the Fifth Horseman, 199
low cost/high value tension of, 164
and political polarization, 162
and T Algorithm, 196
deception, 158
decision making
emotional, 171–73, 177
rational, 169–71, 175–77
sexual, 173–75, 178–79
design, 78–79
differentiation, 184–88, 225–26
Drexler, Mickey, 79–80, 189
e-commerce, 18, 23–24, 41, 45–48
education, 11–12,
93
, 93–95, 231–32
emotional maturity, 233–35
emotion-based decisions, 171–73, 177
employees
and automation, 52–54
exceptional vs. good, 231
of Four Horsemen, 266
return on human capital, 6,
6
serial monogamy of, 245–46
and T Algorithm, 201–2
value of, in stores, 62
entrepreneurs, 253–55, 257, 260–64
European Union (EU), 152, 168
Facebook, 96–125
and advertising, 99,
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