About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong



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The Four The Hidden DNA of Amazon

Chapter 6: Lie to Me
1
. Hamilton, Alexander. 
The Papers of Alexander Hamilton,
 vol. X, 
December 1791–January 1792
. Edited by Harold C. Syrett and Jacob 
E. Cooke (New York: Columbia University Press, 1966), 272.
2
. Morris, Charles R. “We Were Pirates, Too.” 
Foreign Policy.
 December 
6, 2012. 
http://foreignpolicy.com/2012/12/06/we-were-pirates-too
.
3
. Gladwell, Malcolm. “Creation Myth.” 
New Yorker.
 May 16, 2011. 
http://www.newyorker.com/magazine/2011/05/16/creation-myth
.
4
. Apple Inc. “The Computer for the Rest of Us.” Commercial, 35 
seconds. 2007. 
https://www.youtube.com/watch?v=C8jSzLAJn6k
.
5
. “Testimony of Marissa Mayer. Senate Committee on Commerce, 
Science, and Transportation. Subcommittee on Communications, 
Technology, and the Internet Hearing on ‘The Future of Journalism.’” 
The Future of Journalism. May 6, 2009. 
https://www.gpo.gov/fdsys/pkg/CHRG-111shrg52162/pdf/CHRG-
111shrg52162.pdf
.
6
. Ibid.
7
. Ibid.
8
. Ibid.
9
. Ibid.
10
. Warner, Charles. “Information Wants to Be Free.” 
Huffington Post.
 
February 20, 2008. 
http://www.huffingtonpost.com/charles-
warner/information-wants-to-be-f_b_87649.html
.
11
. Manson, Marshall. “Facebook Zero: Considering Life After the 
Demise of Organic Reach.” 
Social@Ogilvy, EAME.
 March 6, 2014. 
https://social.ogilvy.com/facebook-zero-considering-life-after-the-
demise-of-organic-reach
.
12
. Gladwell, Malcolm. “Creation Myth.” 
New Yorker.
 May 16, 2011. 
http://www.newyorker.com/magazine/2011/05/16/creation-myth
.
13
. Alderman, Liz. “Uber’s French Resistance.” 
New York Times
. June 3, 
2015. 
https://www.nytimes.com/2015/06/07/magazine/ubers-french-
resistance.html?_r=0
.
14
. Diamandis, Peter. “Uber vs. the Law (My Money’s on Uber).” 
Forbes.
 
September 8, 2014. 


http://www.forbes.com/sites/peterdiamandis/2014/09/08/uber-vs-the-
law-my-moneys-on-uber/#50a69d201fd8
.



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