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Part 1  Introduction

Overview and digital strategy

Agency Tonica supported Tatu Couture by creating a  four‑  stage strategy to increase digital presence. In 

addition to the stockist route, Tatu Couture was keen to increase its own direct sales, so it had two simple 

objectives for the work – to increase visits to tatucouture.com and increase sales from the site. The steps to 

develop the reach of the company are explained by the agency as:

Step 1 – Take Control

Like many small to  medium‑  sized enterprises (SMEs), Tatu Couture had employed a web designer to cre‑

ate their site, but were unfamiliar with some of the standard tools that could help them track success. In this 

phase of work, we focussed on empowering Tatu Couture to take control so that they could  cost‑  effectively 

develop their site without spending budget on external resource:

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Suggesting Tatu Couture gain full account control of their Shopify website

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Assisting Tatu Couture in having Google Webmaster Tools access in order to access information about the 

health of their site

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Setting up Google Analytics in order to track website performance.