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  Drivers of consumer technology adoption 

 To determine investment in  sell-  side e-commerce, managers need to assess how to adopt 

new services such as web, mobile and interactive TV and specific services such as blogs, 

  Stage  models 

  Used to review how 

advanced a company is 

in its use of information 

and communications 

technology (ICT) to 

support different 

processes.   

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Chapter 1 Introduction to digital business and e‑commerce

social networks and feeds. (In Chapter 4, we see how such demand analysis is conducted in 

a structured way.)

We will see (in Chapter 5 on strategy development for digital business) how it is impor-

tant that companies offering e-commerce services create a clear