A01 chaf6542 06 se fm indd

Purpose

To investigate the impacts of change on employees associated with digital business.

Activity

Speculate how the introduction of changes by a CEO or managing director such as 

those illustrated by the top four boxes of Figure 10.1 would affect different employees 

at a B2C company. Imagine you are each of the following people. What would your 

reaction be on a professional and a personal level? What would be your role in affect-

ing change?

● 

Marketing manager

● 

Warehouse manager

● 

HR manager

● 

IS manager

● 

Employee in call centre.

Answers to activities can be found at www.pearsoned.co.uk/chaffey

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