A01 chaf6542 06 se fm indd

   1 

  Market  and  business  model  (described  in   Chapter   2   ).  

  2 

  Business  process  (described  in   Chapter   4   ).  

  3 

  Organisational structure, culture and staff responsibilities (described in this chapter).  

  4 

  Technology infrastructure changes (described in Chapters 3, 9 and 11).   

 These are all major changes that are required in order for an organisation to be agile enough 

to respond to marketplace changes and deliver competitive customer service. To help achieve 

these different aspects of change, a series of success factors seem to be required. These include: 

   

● 

  management  buy‑in  and  ownership;  

  

● 

  eff ective  project  management;  

  The challenges of digital business transformation