1
Empty communities. A community without any people is not a community. The traffic-
building techniques mentioned earlier need to be used to communicate the proposition of
the community.
2
Silent communities. A community may have many registered members, but a commu-
nity is not a community if the conversation flags. How do you get people to participate?
Here are some ideas:
●
Use a moderator to ask questions or have a weekly or monthly
question written by the moderator or sourced from customers. Have a resident inde-
pendent expert to answer questions.
●
Make it select. Limit it to key account customers or set it up as an extranet service that
is only offered to valued customers as a value- add. Members may be more likely to get
involved.
3
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