Private B2B
exchanges
A manufacturer or major
supplier to different
manufacturers creates a
portal which is used for
managing all aspects of
procurement.
Case Study 7.2
Covisint – a typical history of a B2B marketplace?
This case studies a successful marketplace to prompt
learning about what makes such a marketplace effec‑
tive. It also illustrates the importance of online bidding in
some industries.
The Covisint marketplace was originally created by
Ford, GM and DaimlerChrysler (www.covisint.com).
Today, Covisint is not a marketplace, but is described
by its owners Compuware as a ‘connectivity solution’.
Its service is still used by motor manufacturers, although
they now don’t use a single marketplace, rather each
manufacturer uses technology to access its suppliers
direct.
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