A01 chaf6542 06 se fm indd


MIT Center for Digital Business



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[Chaffey, Dave] Digital business and E-commerce 2nd book

MIT Center for Digital Business (

http://digital.mit.edu

) in the MIT Sloan School of 

Management. Resources and papers from leading researchers into digital business includ-

ing Professor Erik Brynjolfsson (

http://digital.mit.edu/erik

).

Mohansawney.com (

http://mohansawhney.com/

) Case studies and White Papers from one 

of the leading US authorities on e-commerce.

Web links

M05_CHAF6542_06_SE_C05.indd   246

7/23/14   11:16 AM



6

➔ 

What is supply chain 



management? 252

➔ 

Options for restructuring the 



supply chain  272

➔ 

Using digital business to 



restructure the supply chain  275

➔ 

Supply chain management 



implementation 284

Focus on. . .

➔ 

The value chain  266 



6.1

   


Shell Chemicals redefines its 

customers’ supply chains  259



6.2

   


Argos uses e‑supply chain 

management to improve 

customer convenience  278

6.3

   


RFID: keeping track starts its 

move to a faster track  290

Chapter at a glance

Main topics

Supply chain 

management

Learning outcomes

After completing this chapter the reader should be able to:

● 

Identify the main elements of supply chain management and 



their relationship to the value chain and value networks

● 

Assess the potential of information systems to support supply 



chain management and the value chain

Management issues

The issues for the manager:

● 

Which technologies should we deploy for supply chain 



management and how should they be prioritised?

● 

Which elements of the supply chain should be managed within 



and beyond the organisation and how can technology be used 

to facilitate this?

● 

What are the practical issues with online supply chain 



management?

The following additional case studies 

are available at  


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