A01 chaf6542 06 se fm indd

Chapter 5  Digital business strategy

3 

E2E (end‑to‑end) integration. This is an efficiency strategy that uses the Internet 

to decrease costs and increase product quality and shorten delivery times. This 

strategy is achieved by moving towards an automated supply chain (Chapter 8) and 

internal value chain.

4 

Market creation. Picardi (2000) defines market creation as ‘the business of sup‑

plying market clearing and ancillary services in cyberspace, resulting in the creation 

of an integrated ecosystem of suppliers’. In tangible terms, this strategy involves 

integrating and continuously revising supply chains with  market‑  maker sites such 

as business‑to‑business exchanges (Chapter 8).