A01 chaf6542 06 se fm indd

4 

Give three examples of how websites can use techniques to protect the user’s 

privacy.

5 

What are the three key factors which affect consumer adoption of the Internet?

6 

Explain the significance of the  diffusion–  adoption concept to the adoption of new 

technologies to:

(a)  Consumers purchasing technological innovations.

(b) Businesses deploying technological innovations.

7 

What action should e‑commerce managers take to ensure compliance with ethical 

and legal standards of their site?

M04_CHAF6542_06_SE_C04.indd   172

7/23/14   12:18 PM

---

173

Chapter 4  E‑environment

Fletcher, K. (2001) Privacy: the Achilles heel of the new marketing. Interactive Marketing, 

3(2),   128–  40.

Freedom House (2000) Censoring   dot‑  gov  report. 17 April: 

www.freedomhouse.org/news/

pr041700.html

, New York.

Gartner (2010) Gartner’s Hype Cycle: Special Report for 2010. Report summary available at 

www.gartner.com/it/page.jsp?id=1447613

.

Godin, S. (1999) Permission Marketing. Simon and Schuster, New York.

Google (2012) The New Multiscreen World: Understanding  Cross-  platform Consumer 

Behavior. Available at: 

http://services.google.com/fh/files/misc/multiscreenworld_final.

pdf

.

Google Shopper Sciences (2011) The Zero Moment of Truth Macro Study. Published April 

2011: 

 www.google.com/think/research‑studies/the‑zero‑moment‑of‑truth‑macro‑

study.html

.

Grossnickle, J. and Raskin, O. (2001) The Handbook of Online Marketing Research: Knowing 

Your Customer Using the Net.   McGraw-  Hill,  New  York.

Hamill, J. and Gregory, K. (1997) Internet marketing in the internationalisation of UK SMEs. 

Journal of Marketing Management,  13,   9–  28.

Mason, R. (1986) Four ethical issues of the information age. MIS Quarterly, March.

Meckel, M., Walters, D. Greenwood, A. and Baugh, P. (2004) A taxonomy of e-business 

adoption and strategies in small and medium sized enterprises. Strategic Change, 13, 

 259–  69.

Mougayer, W. (1998) 

Opening Digital Markets – Battle Plans and Strategies for Internet 

Commerce, 2nd edn. Commerce Net Press,  McGraw-  Hill, New York.

Multilingual (2008) Localizing a localizer’s website: the challenge. Jan/Feb,  30–  33.

Nitish, S., Fassott, G., Zhao, H. and Boughton, P. (2006) A  cross-  cultural analysis of German, 

Chinese and Indian consumers’ perception of web site adaptation. Journal 

of Consumer 

Behaviour,  5,   56–  68.

NMA (2008) Profile – Travis Katz. Author: Luan Goldie. 

New Media Age magazine, pub-

lished 31 January.

PMP (2008) Supply Chain& Manufacturing Systems Report. PMP Research Report pub-

lished at: 

www.conspectus.com

. March.

Poon, S. and Jevons, C. (1997)  Internet-  enabled international marketing: a small business 

network perspective. Journal of Marketing Management,  13,   29–  41.

Quayle, M. (2002) E-commerce: the challenge for UK SMEs in the  twenty-  first century. 

International Journal of Operation and Production Management,  22(10),   1148–  61.

Quelch, J. and Klein, L. (1996) The Internet and international marketing. Sloan Management 

Review,  Spring,   61–  75.

Rodgers, S., Chen, Q., Wang, Y. Rettie, R. and Alpert, F. (2007) The Web Motivation 

Inventory. International Journal of Advertising,  26(4),   447–  76.

Rogers, E. (1983) Diffusion of Innovations, 3rd edn. Free Press, New York.

Siikavirta, H., Punakivi, M., Karkkainen, M. and Linnanen, L. (2003) Effects of e-commerce 

on greenhouse gas emissions: a case study of grocery home delivery in Finland. Journal of 

Industrial Ecology,  6(2),   83–  97.

Singh, N. and Pereira, A. (2005) The Culturally Customized Web Site, Customizing Web Sites 

for the Global Marketplace.   Butterworth-  Heinemann,  Oxford.

Sparrow, A. (2000) E‑Commerce and the Law. The Legal Implications of Doing Business 

Online. Financial Times Executive Briefings, London.

Trott, P. (1998) Innovation Management and New Product Development. Financial Times 

Prentice Hall, Harlow.

Ward, S., Bridges, K. and Chitty, B. (2005) Do incentives matter? An examination of on-line 

privacy concerns and willingness to provide personal and financial information. Journal 

of Marketing Communications,  11(1),   21–  40.

M04_CHAF6542_06_SE_C04.indd   173

7/23/14   12:18 PM

---

174