A01 chaf6542 06 se fm indd

Examination questions

1 

Explain the different layers of governance of the Internet.

2 

Summarise the  macro‑  environment variables a company needs to monitor.

3 

Explain the purpose of environmental scanning.

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Part 1  Introduction

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Arnott, D. and Bridgewater, S. (2002) Internet, interaction and implications for marketing. 

Marketing Intelligence and Planning,  20(2),   86–  95.

Bart, Y., Shankar, V., Sultan, F., and Urban, G. (2005) Are the drivers and role of online 

trust the same for all web sites and consumers? A  large-  scale exploratory empirical study. 

Journal of Marketing,  October,   133–  52.

Basu, D. (2007) Global Perspectives on E‑commerce Taxation Law. Ashgate, Aldershot.

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Effective Policies for the E‑Economy. Report published 19 November, London.

Cairns, S. (2005) Delivering supermarket shopping: more or less traffic? Transport Reviews, 

25(1),   51–  84.

Chaffey, D., Mayer, R., Johnston, K. and  Ellis-  Chadwick, F. (2009) Internet Marketing: 

Strategy, Implementation and Practice, 4th edn. Financial Times Prentice Hall, Harlow.

CIFAS (2013) CIFAS (Credit Industry Fraud Association) Press release: Fraud continues to 

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Common Sense Advisory (2002) Beggars at the Globalization Banquet. White Paper avail-

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. Editor: Don Da Palma. No locale given.

’Daniel, L., Wilson, H. and Myers, A. (2002) Adoption of e-commerce by SMEs in the UK. 

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Digitas (2007) Segmenting Internet Users: Implications for online advertising. White Paper 

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.

Dyson, E. (1998) Release 2.1.A Design for Living in the Digital Age. Penguin, London.

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.

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References