A01 chaf6542 06 se fm indd

Part 1  Introduction

4 

Describe how the following tools would be used by a company hosting a website: 

HTML, FTP, RSS.

5 

The existence of standards such as HTML and HTTP has been vital to the success 

and increased use of the World Wide Web. Explain why.

6 

What benefits to a business-to-business company does the XML standard offer 

beyond those of HTML?

7 

Explain why the digital business coordinator of a company might investigate the 

use of applications service providers.

8

  Explain the differences between intranet, extranet and the Internet from a digital 

business perspective.

References

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mai.com/html/about/press/releases/2006/press_110606.html

.

ArsTechnica (2007) Evidence mounts that Comcast is targeting BitTorrent traffic. ArsTechnica, 

The Art of Technology, by Jacqui Cheng, 19 October: 

http://arstechnica.com/

uncategorized/2007/10/evidence-mounts-that-comcast-is-targeting-bittorrent-traffic/

.

 Berners-  Lee, T., Hendler, J. and Lassila, O. (2001) The Semantic Web. Scientific American, 

May. Published online at: 

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.

ClickZ (2010) Foursquare Marketing Hits and Misses: 5 Case Studies. Christopher Heine, 

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misses-case-studies

.

CIO (2010) IaaS: Why Intel Dumped the Grid. Article on  CIO.com online mag-

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www.cio.com/article/596387/

IaaS_Why_Intel_Dumped_the_Grid?taxonomyId=3017

.

Computer Economics (2006) Software as a Service Shows Attractive Payback. Research 

Report, June.

comScore (2008) Why Google’s surprising paid click data are less surprising. By Magid 

Abraham, 28 February. Published at: 

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.

Cutts, M. (2007) Talk like a Googler: parts of a url. Blog posting, 14 August: 

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.

Dyson, E. (1998) Release 2.1: A Design for Living in the Digital Age. Penguin, London.

Google (2010) You and site performance, sitting in a tree . . .  Blog posting, Official Google 

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http://googlewebmastercentral.blogspot.com/2010/05/you-and-site- 

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.

Guardian (2008) Porn? Sex? Britons value cruises much more. The Guardian, Richard Wray, 

6 February.

Hannon, N. (1998)The Business of the Internet. Course Technology, New York.

Hasselbring, W. (2000) Information system integration. Communications of the ACM, 43(6), 

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IBF (2008) 12 ways to use your intranet to cut your costs. Member Briefing Paper, August. 

Published by the Intranet Benchmarking Forum 

(www.ibforum.com)

.

Internet World (1999) Enterprise application integration – middleware apps scale firewalls. 

Internet World, 17 May.

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(www.iod.com)

, February, London.

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Chapter 3  Managing digital business infrastructure

Intranet Journal (2009) Creating your SharePoint Governance Plan. Robert Bogue, 

4 June, Intranet Journal (online magazine). 

www.intranetjournal.com/articles/200906/

ij_06_04_09a.html

.

Kampas, P. (2000) Road map to the e-revolution. Information Systems Management Journal, 

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KM Column (2002) September 2002 issue: Sixteen steps to a renewed corporate intranet. Published 

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www.steptwo.com.au/papers/kmc_renewintranet/index.html

.

Mcafee, A. and Brynjolfsson, E. (2008) Investing in the IT that makes a competitive differ-

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Mougayer, W. (1998) Opening Digital Markets – Battle Plans and Strategies for Internet 

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.

Ofcom (2007) The International Communications Market 2007. Report published 

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ofcom.org.uk/market-data-research/market-data/communications-market-reports/

icmr07/overview/landscape/

.

Ofcom (2010) The UK Communications Market Report 2010 (August). 

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ofcom.org.uk/market-data-research/market-data/communications-market-reports/

cmr10/

.

Pandia (2007) Google: one million servers and counting. Pandia Search Engine News: 

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pandia.com/sew/481-gartner.html