A01 chaf6542 06 se fm indd

Examination questions

1 

Explain the relationship between the concepts of e-commerce and digital business.

2 

Distinguish between  buy-  side and  sell-  side e-commerce and give an example of 

the application of each.

3 

Summarise three reasons why a company may wish to introduce e-commerce.

4 

Describe three of the main barriers to adoption of e-commerce by consumers and 

suggest how a company could counter these.

Essay, Discussion and 

Examination   questions 

These   provide 

 engaging  activities  for 

students and  lecturers 

in and out of the 

 classroom.

Activity To test students’ 

 understanding of key topics.

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Part 2  Strategy and applications

● 

Revenue generation. Reebok uses the Internet for direct licensed sales of products such as 

treadmills which do not have strong distribution deals.

● 

Channel partnership. Partnering with distributors using extranets.

● 

Communications and branding. Car company Saturn developed the MySaturn site to fos-

ter close relationships with customers.

 Real-world Digital Business

The Smart Insights interview