A01 chaf6542 06 se fm indd

Essay and discussion questions

1 

Suggest how an organisation can evaluate the impact of digital technology on its 

business. Is it a passing fad or does it have a significant impact?

2 

Explain the concepts of social media and social commerce and how they can assist 

organisations in reaching their objectives.

3 

Similar benefits and barriers exist for the adoption of  sell-  side e-commerce for both 

B2B and B2C organisations. Discuss.

4 

Evaluate how social media marketing techniques can be applied within an organi-

sation and with its stakeholders.

5 

The web presence of a company has similar aims regardless of the sector in which 

the company operates.