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[Chaffey, Dave] Digital business and E-commerce 2nd book

Explicit knowledge

Knowledge that can 

be readily expressed 

and recorded within 

information systems.

Tacit knowledge

Mainly intangible 

knowledge that is 

typically intuitive and not 

recorded since it is part of 

the human mind.

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Chapter 10  Change management

of document databases or more collaborative approaches such as ‘wikis’ ( web‑  based 

discussions which can be authored by several people) or ‘webinars’ (staff learn 

through dialling into a presentation or discussion hosted by an expert member of 

staff).



Use knowledge. Since a lot of knowledge remains  under‑  utilised, the authors suggest that 

the purpose of this stage is to ensure that all effort that is spent in the previous activities 

pays off! It also involves managing further additions to the knowledge base.

Sveiby ( 1997–  2000) suggests that one of the best ways to understand knowledge management 

is by looking at how people use the term ‘knowledge management’. This includes academic 

researchers, consultants and industry practitioners. The two different views of knowledge 

management are:

● 

IT‑based view – knowledge can be stored as objects within databases and information 



systems.

● 

 People‑  track view – knowledge management is about trying to improve individual skills 



and behaviour.

Figure 10.11

Knowledge management framework

Business focus

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