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[Chaffey, Dave] Digital business and E-commerce 2nd book



Store knowledge. Mekhilef et al. (2004). point out that much knowledge is typically ‘stored’ 

in people’s brains and so will often remain there as ‘tacit knowledge’. Knowledge can also be 

embedded or become part of the ‘organisational memory’ through revising processes that 

form team routines. Storing explicit knowledge requires a structured approach to selecting, 

updating, organising or categorising knowledge within information systems.



Share knowledge. This increases knowledge availability to ensure it is available in the 

right context – i.e. for the right person, at the right time to support their current activity. 

Mekhilef et al. (2004) identify the stock method of distribution where knowledge is made 

available through databases and the flow method where knowledge is transferred directly 

from person to person through collaboration, workshops or mentoring.

These authors also say that approaches to support knowledge sharing include: 

intranets or portals, databases, collaboration, communities of practice, job rotation, 

coaching, seminars and training. Technology can be used to assist this through mak‑

ing information available through an intranet which enables browsing and searching 

Knowledge

Applying experience to 

problem solving.


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