Purpose
To investigate the impacts of change on employees associated with digital business.
Activity
Speculate how the introduction of changes by a CEO or managing director such as
those illustrated by the top four boxes of Figure 10.1 would affect different employees
at a B2C company. Imagine you are each of the following people. What would your
reaction be on a professional and a personal level? What would be your role in affect-
ing change?
●
Marketing manager
●
Warehouse manager
●
HR manager
●
IS manager
●
Employee in call centre.
Answers to activities can be found at www.pearsoned.co.uk/chaffey
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