A01 chaf6542 06 se fm indd

 

2 

2001 – Betfair matches £1 million in seven days for the first time.

 

3 

2002 – Betfair announces a merger with competitor Flutter and sponsorship of Fulham Football Club.

 

4 

2003 – Betfair launches sites in German, Danish, Greek, Italian, Swedish, Norwegian, Finnish and Chinese.

 

5 

2004 – Betfair launches Betfair poker, which today has 60,000 registered players. Betfair signs joint ven‑

ture with Australia’s Publishing and Broadcasting Limited.

 

6 

2005 – Betfair sponsors the Channel 4 Ashes Cricket coverage and records the  highest‑  ever single 

market turnover, matching £36 million on the Fifth Ashes Test Match alone! Betfair signs exclusive deal 

Figure 1.12

Betfair mobile proposition and activation (www.betfair.com)

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28

Part 1  Introduction

with Yahoo! UK and Ireland to launch a simplified betting exchange as well as a co‑branded betting 

exchange.