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Integration with the Elemica marketplace 

portal

By 2005, the Elemica chemical industry portal (www.

elemica.com, Figure 6.6) had became an important part 

of the digital business strategy for Shell Chemical. It 

was reported in the Shell Chemicals Magazine that 30% 

of Shell Chemical business was online with an ambition 

to increase this to 50% by 2008.

Elemica was originally founded in 1999 by 22 lead‑

ers of the global chemical industry and by 2005 had a 

network of 1,800 industry trading partners, so it offered 

benefits of standardisation.

Today, Elemica processes approximately $250 billion 

in annual transactions across more than 6,500 process 

industry trading partners. Clients include BASF, BP, 

Continental, The Dow Chemical Company, DuPont, The 

Goodyear Tire & Rubber Company, LANXESS, Michelin, 

Shell, Solvay, Sumitomo Chemical, and Wacker. 

Elemica has a simple, focused vision which is to: 

Give customers total control over their global supply 

chains.

Their mission adds more detail to this:

As the leading Supply Chain Operating Network pro-

vider for the process industries, we enable a market 

driven supply chain through integrated messaging, 

applications, and analytics.

Elemica described the principles of its marketplace, 

now described as a Supply Chain Operating Network 

provider, as follows (www.elemica.com/about):

Elemica enables companies to achieve operational 

excellence by replacing complex approaches with 

automated systems and intelligent business pro-

cesses. Utilizing  leading-  edge technology and in-depth 

process expertise, Elemica integrates disparate enter-

prise business systems and processes into one uni-

fied network across all customers, suppliers and third