A01 chaf6542 06 se fm indd

Digital business responsibility

‘A single person with specific digital 

business responsibility is required 

for every medium-to-large business. 

It is not sufficient for this to be the 

responsibility  of  a   non-  specialist 

manager.’

Debate 5.1

Activity 5.1

Selecting a digital business strategy process model

Purpose

To identify the applicability of existing strategy process models to digital business.

Activity

Review three or four strategy process models that you have encountered. These 

could be models such as those shown in Table 5.1. Note that columns in this table are 

 independent – the rows do not correspond across models.