A01 chaf6542 06 se fm indd

Questions

1 

For the different alternatives facing a technical manager below, assess:

(a)  Which is most popular (research figures).

(b)  The benefits and disadvantages of the Microsoft solution against the alternatives.

2 

Make recommendations, with justifications, of which you would choose for a  small– 

 medium or large organisation.

A  

Operating system: Microsoft/Windows XP/Server or Linux ( 

open- 

 

source) for 

server and desktop clients.

B  Browser: Internet Explorer browser or rivals such as Mozilla Firefox or Google 

Chrome which is part based on  open-  source.

C  Programming language for dynamic e-commerce applications: Microsoft.Net or 

independent languages/solutions such as the LAMP combination (Linux operating 

system, Apache server software plus the MySQL  open-  source database and 

scripting languages such as PHP, Perl or Python).

Answers to activities can be found at www.pearsoned.co.uk/chaffey

Case Study 3.1

Innovation at Google

Context

In addition to being the largest search engine on Earth, 

mediating the searches of tens of billions of searches 

daily, Google is a great example of continuous inno-

vation in its digital services. All involved in managing 

digital business should follow Google to see the latest 

approaches its trialling.